Copying a US price card and dividing by eighty under-prices the buyers who would pay for value and over-prices the ones for whom you’re a nice-to-have. Price is positioning.

Anchor to the budget line you replace and the outcome you change. Three tiers, value-aligned units, no per-token meters — and a number tested in a real sale before it touches the site.

Meera Joshi went absurdly deep in one merchant category while better-funded generalists chased every vertical. Depth, she says, is a moat; breadth is a press release.