PlaybookGTM
Validation before code, the India way
Why the WhatsApp group is a better first product than the MVP — and how to run a demand test in a week with no engineering at all.
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The operator’s decision desk for early-stage India.
Product, distribution, and the first ₹1 crore.
Validation before code, the India-first GTM playbook, pricing in rupees, and the unglamorous engineering of a first paying cohort.
Why the WhatsApp group is a better first product than the MVP — and how to run a demand test in a week with no engineering at all.
Copying a US price card is the most common avoidable mistake in Indian SaaS. A first-principles guide to willingness-to-pay for the India market.
One pattern, one framework, one founder story. 800 words. No noise.