PlaybookGTM
Validation before code, the India way
Why the WhatsApp group is a better first product than the MVP — and how to run a demand test in a week with no engineering at all.
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The operator’s decision desk for early-stage India.
Karthik covers validation, GTM, and the India-first art of selling before you build. He is happiest with a spreadsheet of objections collected from a WhatsApp group.
Beat — Building
Why the WhatsApp group is a better first product than the MVP — and how to run a demand test in a week with no engineering at all.