FrameworkCofounders
Equity splits that survive contact
The 50/50 split is not the problem. The unwritten assumptions underneath it are. A four-question test for a split that holds through the first hard year.
The operator’s decision desk for early-stage India.
Aarti writes frameworks that survive contact with a real company — equity splits, first hires, the conversations cofounders avoid. She has started two companies and wound one down, honestly.
Beat — People
The 50/50 split is not the problem. The unwritten assumptions underneath it are. A four-question test for a split that holds through the first hard year.